Artificial intelligence applied to business processes
We bring artificial intelligence into real-world marketing, communication and business development activities. We support companies on two fronts: we help people use AI with a clear method, and we design custom AI agents that work on data, sources and rules defined together with the client.
Every engagement starts from your processes, makes outputs verifiable and leaves the final decision to people.
- Corporate AI Training for Marketing and Communication
- Custom AI Agents for Marketing and Sales
- Verifiable outputs, with people making the final call
Two areas of focus
Corporate AI Training for Marketing and Communication
Corporate programmes built around your company's context to develop generative AI skills: from prompting to marketing workflows, through to verification, governance and information security. Sessions combine method, use cases and hands-on exercises based on real work situations.
Custom AI Agents for Marketing and Sales
We design AI agents that support structured business development activities. Each solution combines company knowledge, authorised sources and operating rules to research information, set priorities and prepare outputs ready for your team to review.
Corporate AI Training for Marketing and Communication
We train marketing, communication and sales teams to use AI as a support for their day-to-day work. The programme can start from a shared foundation of AI knowledge and then specialise in briefs, content strategy, copywriting, research, reporting, SEO, data, presentations and early visual directions.
The focus stays on method: providing context, writing clear requests, working iteratively, checking responses and protecting sensitive information. Each module is tailored to the roles involved, the team’s starting level and the tools already in use across the company.
The goal is to build a shared language and turn recurring tasks into workflows that are more structured, controllable and reusable. Your team comes away with verification criteria, ready-to-use prompts and examples applied to its own processes.
Topics the programme can cover
- Generative AI fundamentals and informed tool selection
- Prompt design, context design and iterative working
- Using AI for content, analysis, research, reports and presentations
- Source verification, quality control and handling of confidential information
- Building repeatable projects, procedures and workflows
- The role of human judgement, accountability and internal governance
What it can support
- Organising company knowledge and sales rules
- Analysing companies and contacts already held in approved files
- Researching external prospects that match defined criteria and exclusions
- Identifying and verifying signals that help set priorities
- Suggesting who to approach and which questions to open the conversation with
- Preparing account profiles, in-depth briefings and first-draft outreach
Custom AI Agents for Marketing and Sales
A custom AI agent combines a clear objective, a knowledge base, defined sources and a working procedure. This allows it to carry out sequences of tasks that, in a standard chat, would require new materials and new instructions every time.
In the case of an AI Sales Agent, the system can analyse companies already in your sales records or online, and search for new prospects that match your target profile. It verifies identities and sources, spots recent signals, ranks opportunities against shared criteria, suggests which roles to involve and prepares a possible angle of approach.
The results can feed registers, watchlists and in-depth reports. Uncertain information is flagged, duplicates are checked and adding a new prospect requires validation. The agent can draft emails or LinkedIn messages, while the decision to contact someone always stays with the sales team.
Related services
AI delivers the most within a clear strategy and a well-prepared team. Explore the other areas where we support businesses, or tell us about your project.
